In 2014, I led a project to Borneo in which my Public Relations students and I created and launched an animal adoption program for the Bornean Sun Bear Conservation Centre in Sepilok, Sabah, Malaysia. The founder and director of the Centre, Wong Siew Te, is an inspirational conservationist, and leader in his field. Wong’s story highlights the plight of the world’s least known bear and I am now embarking on writing his biography as part of a Master of Creative Arts. My research endeavours to connect a general audience with the plight of this IUCN listed threatened species through Wong’s story and my own interaction with the 42 bears in his care. I will explore some of the central tensions in the crafting of a biography of an esteemed conservationist while ensuring the lives, individuality and needs of sun bears are integral.