Associate Professor Bill Borrie is a conservation social scientist who is fascinated by human-nature relationships. For many years he has researched the wild, wilderness areas, and the lived human experiences of them. Bill'’'s writings have raised issues of technology and wilderness, "‘"disneyfication" of wilderness, privatization of nature, the difficult notion of primitiveness, the role of wilderness as sanctuary, the engendering of wilderness, and on the measurement, monitoring, and management of quality visitor experiences. Recently, Bill and his colleagues have been investigating the measurement of environmental values, including intrinsic value, and call for methodological pluralism in the evaluation of sustainable ecosystem services.
